Xiaomi unveils new gadgets to woo customers

Xiaomi Corp's intensified push for high-performance handsets will help it safeguard its presence in the Chinese smartphone market amid intensifying competition from Huawei Technologies Co, analysts said.

The comments came after Xiaomi unveiled its latest smartphone model CC9 Pro featuring a 108-mega-pixel camera on Tuesday. At the same launch event, the company also unveiled its first Xiaomi-brand smart watch.

"Xiaomi is trying to roll out cutting-edge handsets to regain the market share it lost to Huawei, especially as the Chinese smartphone market continues to see a decline in shipments," said Xiang Ligang, director-general of the telecom industry association Information Consumption Alliance.