Making audio a sound biz in China

Franck Lebouchard shapes Devialet's strategy to offer high-end acoustics to consumers

Franck Lebouchard, 53, CEO of Devialet, a French acoustic engineering technology specialist that is known for its audio products like high-end speakers, sometimes feels overwhelmed by the sheer size of the China market. For, the company has yet to reach many Chinese cities.

The Paris-headquartered company opened a concept store in Beijing and a flagship store in Shanghai in September. The brand aims to sell more audio products in China where a consumption upgrade has been on for a while now.