Wedding industry finds its sweet spot

Lin Xia is nervous ahead of her impending nuptials during the National Day Holidays. The 25 year-old media professional from Shenzhen, Guangdong province, is perplexed as to the number of persons she needs to invite for her wedding considering that she has a budget of only 200,000 yuan ($29,000).

Within that budget Lin has to not only account for catering services, but also wedding planning, hotel rentals, a wedding car, the ceremony host, makeup, wedding photography, costumes for the bride and the bridegroom, wedding room decoration, bridesmaids' souvenirs etc.

"Our costume costs way more than I thought. Just for the wedding shoes alone, I prepared three pairs. Preparing for a wedding is costly, but since we get married only once in a lifetime, I don't want to have any regrets," Lin said.