New generation modernizes family businesses

Ambitious young executives are using contemporary management techniques to breathe new life into their parents' companies. Li Lei reports from Jinjiang, Fujian.

Hong Yihan and her two older sisters, grew up in the shadow of the sewing machines in their family's clothing factory in Jinjiang, Fujian province.

However, when she took control of the business, Hong quickly realized that the business strategies employed by her parents' generation were unable to meet the demands of increasingly tech-hungry, brand-oriented modern consumers.