Woman who created beehive hairdo dies at age 98

Margaret Vinci Heldt, who became a hairstyling celebrity after she created the famous beehive hairdo in 1960, has died at age 98.

Ahlgrim Funeral Home in the Chicago suburb of Elmhurst said Monday that Heldt died last Friday at a senior living community.

The beehive - a tall, conical woman's hairstyle - became a cultural phenomenon during the 1960s and evolved into a style worn for decades as Hollywood's starlets walked red carpets. Heldt created it on the request of a hairstyling magazine that published images of it in February 1960 and called it "the beehive" because it resembles the shape of a traditional hive.