A cultural opportunity

Shanghai's pilot free trade zone is being eyed by global arts companies as an entry point into the lucrative Chinese market. Shi Jing and Zhang Kun report in Shanghai.

The opportunities presented by the China Pilot Free Trade Zone in Shanghai are not only much anticipated by financial sectors and the like, but also the cultural sector, with the initiative opening doors to foreign companies.

According to detailed regulations announced by the Ministry of Culture, the FTZ will allow overseas performance agents to operate as part of joint ventures, companies in cooperation with Chinese partners or wholly foreign-owned enterprises to work out of the zone.