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NBA, CCTV to expand partnership

Updated: 2012-11-21 08:12
By China Daily ( China Daily)

NBA, CCTV to expand partnership

NBA China CEO David Shoemaker, Director of CCTV-5 Jiang Heping and Deputy General Manager of CCTV Future Advertising Yin Tiegang (from left to right) talk about the future prospects of the CCTV-NBA partnership at a media conference to announce a comprehensive multi-year partnership at the China World Summit Wing hotel in Beijing on Tuesday. Provided to China Daily

NBA, CCTV to expand partnership

China Central Television (CCTV), China's national television station, CCTV Future Advertising and NBA China on Tuesday announced a new, comprehensive multi-year television partnership that includes a significant expansion of NBA coverage and the formation of a joint media team to market and promote NBA broadcasts.

NBA, CCTV to expand partnership

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