NBA, CCTV to expand partnership
By China Daily | China Daily | Updated: 2012-11-21 08:12
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NBA China CEO David Shoemaker, Director of CCTV-5 Jiang Heping and Deputy General Manager of CCTV Future Advertising Yin Tiegang (from left to right) talk about the future prospects of the CCTV-NBA partnership at a media conference to announce a comprehensive multi-year partnership at the China World Summit Wing hotel in Beijing on Tuesday. Provided to China Daily |
China Central Television (CCTV), China's national television station, CCTV Future Advertising and NBA China on Tuesday announced a new, comprehensive multi-year television partnership that includes a significant expansion of NBA coverage and the formation of a joint media team to market and promote NBA broadcasts.
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