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China Daily Website

Bally pushes ahead with China expansion

Updated: 2012-11-15 08:04
By Liu Jie ( China Daily)

Bally expects its double-digit sales growth in China to continue in the coming years, as the international luxury leather-goods brand plans to open flagship stores in Beijing and Shanghai soon.

It is also upgrading its existing network with 51 stores and seven outlets in 30 cities around the nation.

"Changing needs of consumers dictate that we connect with existing and new customers not only through the product, but that Bally's brand values align with those of sophisticated Chinese consumers," said Reinhard Mieck, CEO of both Bally Switzerland and Labelux Group.

Bally pushes ahead with China expansion