Moutai and the lure of a luxury product label

Chinese hard liquor Moutai is vying for a place on the world's luxury product list. The Moutai Group is reportedly in discussion with the World Luxury Association for its application.

If Moutai gets there, it would be the first world-class Chinese luxury brand.

The World Luxury Association will hold a grand party for world-class luxury products in Beijing later this month. It will publish a list of its top 100 luxury brands. A list of made-in-China luxury products, too, is expected to be published, celebrating China's accession to the World Trade Organization just over 10 years ago.