Alliance to boost brands in international markets

Dozens of leading private domestic companies have formed a business alliance to help promote top Chinese brands on the global market.

Founded in June, the alliance has set the ambitious target of assisting 100 Chinese companies to join the ranks of the Fortune 500.

The organization was started by 11 influential entrepreneurs including Feng Jun, president of electronics company Aigo Digital Technology, Dong Mingzhu, president of Zhuhai Gree Electric Appliances, and Zhu Xinli, chairman of Beijing Huiyuan Food and Beverage Co.