Foreign faces there for rent

Firms find expats can help make the deal. Cui Jia reports in Beijing.

"You need to be a Caucasian male, look professional and mature but not too handsome, otherwise people might think you're an actor," said the male voice on the end of the line.

Daniel Hutton, an American marketing manager in Beijing, had called the number after being told by friends about an agency that pays foreigners to "rent their white faces" to Chinese companies.