Ethnic shows also need a ticket-paying audience

A festival featuring 18 minority intangible cultural heritage performances is being held in Beijing till March 30.

Many of these shows involve 100 or so performers, who set out from their homes in the mountains or Gobi desert and spent several days traveling to Beijing.

Though backed by the government and widely reported, they are not getting much attention from the general public, partly because there are no tickets for sale.