You are what you search on the World Wide Web

Tomorrow we should find out whether love or money is more important to us, when an auction for the domain name sex.com goes ahead in New York.

Currently, sitting on top of the most expensive domain name pile is insure.com, which was bought for $1.6 million in 2001 and fetched 10 times that figure last year when an insurance company bought it.

The clairvoyant owner of a dating website first registered the name sex.com in 1996 and it fetched $14 million in 2006. The smart money is on it once more becoming the most expensive domain name in the world. Bidding starts at $1 million.