Headlines bring in tourists, says mayor

BEIJING - Zhao Xiaoming, the mayor of Zhangjiajie, a city in the northwestern part of Hunan province, is of the belief that to grab tourists, you must first grab headlines.

"In tourism marketing, 70 percent of your success depends on publicity, and 30 percent on scenic resources and virtues," Zhao told China Daily.

"So, hype is not a bad promotional ploy, as long as it gets more people to Zhangjiajie and gets them to know the city better."