Stress and fuss behind catwalk glam

Minutes to go until showtime, and the cool calm that was has turned into a manic frenzy as stylists, make-up artists and hairdressers add the final touches to the models about to strut down the catwalk.

It has taken the team at Italian fashion brand Frankie Morello about two months to work on this autumn/winter 2010-2011 womenswear show but they will have only 10 minutes of catwalk time to impress the press pack and buyers.

"You can cut other costs but you can't cut on a show," Pierfrancesco Gigliotti, one of the brand's founding designers, says. "Shows are our biggest investment. They are the most important moment for us."