Starbucks takes Dragon Boat-ride to zongzi

When Western companies first came to China they thought they would get rich if they could sell just one of their supposedly exotic items or dishes to every Chinese. They may not have been wrong, but that business model has changed.

Now, those companies are trying to sell even the most Chinese of products to Chinese to make money. Blame it all on the global economic crisis and the shrinking markets of the US and Europe if you like.

So now you have Starbucks selling zongzi (glutinous rice dumplings wrapped in reed), a delicacy served during Dragon Boat Festival, which this year falls on May 28.