By Yu Tianyu (China Daily)
Updated: 2008-06-06 14:17

The chain has more than 2,000 stores in Beijing.

Since May 8, Wumart has seen about 1 million yuan of zongzi sold, or 50,000 yuan a day, he says, adding that sales are expected to peak on the day of the festival and exceed the total sales of the past month.

About eight brands of zongzi can be seen in a Wumart branch alone. Among these, Wufangzhai, Longfong, Synear and Sanquan are the bestsellers, says Zeng.

Innovation also continues to make its way into zongzi this year.

Emei restaurant, a household name in the capital, is stuffing its dumplings with two of its house specialties - spicy diced chicken with peanuts and fried shredded sweet-and-sour pork.

Other restaurants in Beijing plan to introduce zongzi stuffed with roast duck, and sweet and sour spareribs.

To coincide with the 2008 Beijing Olympic Games, many producers of zongzi are also shaping their products like the Olympic torch, with some even naming their offerings "Torch Zongzi" to attract customers.

Luxury zongzi, which have fillings of goose liver, shark's fin or abalone, have managed to draw a number of curious customers. But their price of about 200 yuan per kilogram remains daunting, they say.

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