It's a bling-bling thing

By Gan Tian (Beijing Today)
Updated: 2008-05-29 11:24

BenQ Bling-Tech series

BenQ is the first brand to introduce the bling-bling style into computer science. It held BenQ parties in several Chinese cities at the end of last year. Many small diamonds, stones, jewelry and other shiny decorations are carved into the surface of the cold tech-machines, like computers, laptops, cameras and mobile disks.

When the cold tech meets this fashion style, it becomes more individualized and personalized. BenQ also emphasizes the spirit of bling-bling, which is to be more confident and passionate about life.

Available: any computer company downtown

Price: vary according to the products

Shining bicycles

I do not think that you can buy this kind of bicycle in China. For most people, bling bicycles are always associated with "bad boys," "gangsters" or "hot girls." See if you can catch the police's attention with this sweet bling.

Available: thisnext.com

Price: unsettled

Bling bling origin

The funny phrase originates in music. It first appeared in a song called "Cash Money Records" by B and then in 1998 Lil Wayne sang another song called "Millionaire Dream", "I got 10 around my neck and 20 on my wrist, bling!" The word "bling-bling" is a case of reduplication. It is a sound to evoke a new idea, or it describes the way jewelry shines. In 2002 the term was added to the Shorter Oxford English Dictionary. Later it became the fashion statement connected to a material life and symbolized a positive attitude towards life since looking for wealth and success requires confidence, courage, patience and hardwork.

It became popular in China in late May of last year and predictions say it will be in full force this summer. Karl Lagerfeld described the style this way: "to let it shine from the inside, you have to bling from the outside first".

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