MTV granted Games exclusive

By Chen Jie (China Daily)
Updated: 2008-05-06 09:36

  A Poster of 100 MTV Ways to Rock the Olympic Games.

MTV Networks China has received exclusive landing rights into the Beijing Olympic Village at the Beijing Olympics 2008. Approved by the Beijing Organizing Committee for the Olympic Games (BOCOG), MTV China will be the only music television channel to broadcast over the private Olympic CATV network to all of the Olympic related competition venues and hotels from June 24, 2008.

During the time, MTV China will reschedule the programs and produce two new programs - MTV Burr and 100 MTV Ways to Rock the Olympic Games - to make MTV the top entertainment channel in the Village.

"We are very pleased that MTV is invited to televise in the Olympic Villages," says Li Yifei, executive vice president and managing director of MTV Networks Greater China.

Athletes and journalists from the world who are staying in the Olympic Village will be able to watch MTV's programming as well as to experience the authentic Beijing through MTV during the Games. With the new MTV Burr, viewers will be introduced to a truly local take on the culture, food and entertainment of Beijing.

"Burr" means "pretty much" in the Beijing dialect. MTV Burr is a 20-episodes program running from July 8 to Sep 24 to introduce the quaint yet glamorous Beijing life, from special dishes to leisure activities, obscure hangout spots and Chinese dialects.

(China Daily 05/06/2008 page19)


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