(China Daily)
Updated: 2008-02-27 10:15

Kids from Nanchang, Jiangxi province, dress up in traditional costumes during an event of reciting works of Confucius. Zhou Chao

According to a survey by the Chengdu Commercial Daily, the top-selling Chinese writer of 2007 was Guo Jingming, a post-1980-born pulp fiction writer, while the second went to Yu Dan, a woman professor from Beijing Normal University whose Notes on The Analects of Confucius has sold millions of copies.

Yu's book was based on her lectures, The Analects of Confucius on CCTV, a great TV hit of 2006. While Yu contributed to the ongoing Confucius craze, she also benefits financially from it. The Chengdu Commercial Daily estimated her royalty from Notes on The Analects of Confucius to be nearly 7 million yuan ($980,000).

Aside from Yu's book, Confucius, the Chinese philosopher and educator who lived from 551 BC to 479 BC, is being revived in many other aspects of Chinese society.

In July 2007, as 70 young people were about to embark on their career as middle school teachers in Chongqing, they swore before a statue of Confucius to "be worthy to be called teachers, to adhere to morality and to teach according to the students' aptitudes."

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