(China Daily)
Updated: 2008-02-15 10:42

At any street-corner newsstand in Beijing, you can find magazines featuring fashionable models and celebrities. From blue-eyed beauties to celebrities like Fan Bingbing and Zhang Ziyi posing on the covers, glossy magazines like Elle, Vogue and Fashion attract the most attention.

Mary Berner, president and CEO of the Reader's Digest Association.

"They sell better than anything else," says Zhang Hong, a newsstand proprietor, who has been running the business for more than five years.

A nearby university provides Zhang with many of his trendy young customers.

"I want to take a look at the latest in Western fashions and get inspired," says Liu Lin, a student from the University of International Business and Economics, who buys fashion magazines every month.

In January, Liu noticed a new magazine called Puzhi.

"It caught my eye with its small size first. It looks different from others," Liu says while thumbing through the 216-page first issue. Next to the Chinese title is a line that reads: Reader's Digest, a Trademark and Copyright License Agreement.

In fact, Puzhi, which means "universal knowledge" in Mandarin, is published by Puzhi Magazine Incorporated, a wholly owned enterprise of The Shanghai Press and Publishing Development Company (SPPD) under a trademark and copyright license agreement with Reader's Digest Association (RDA).

The magazine also marks the entry of RDA, a global publisher and marketer of books, magazines, music and video, into the lucrative Chinese market.

   1 2 3 4   

   1 2 3 4