Chocoholics in Beijing now have another source to stock their stash, thanks to a deal between an Asian chewing gum company and Hershey's, the American chocolate heavyweight. Lotte, which produces China's second top-selling chewing gum, released its Dream Choco series this month. The range includes 15 varieties, including dark chocolate, milk chocolate and nut chocolate.
And, in a nod to the product that gave Lotte its name, the chocolates have been fashioned into gum-sized pieces and will be sold in bottles, as well as in boxes and bars.
Lotte says packing its chocolate in 45 and 92 gram bottles like its gum will "increase the fun of chocolate eating," according to the group's deputy director Shin Dong Bin.
The chocolates are the 1st batch produced since Lotte co-operated with American Hershey to jointly operate a purchased chocolate factory in Shanghai. The five bottled products are made from 45% or 56% natural cocoa, compared to just 20% in other mainstream chocolate products on the Chinese market. The higher percentage of cocoa in the chocolate improves the taste.
Lotte applied high technologies such as micro grind method (MGM), and developed an Airs product with inflated chocolate, to provide a more silky and smooth taste. The small cubes of chocolate melt easily in the mouth, especially the milk chocolate.
Lotte was set up in Japan in 1948, and in Republic of Korea in 1967. Lotte China was established in 1994. A bottle of 45-gram chocolate cubes sell for 8 yuan, while a bottle of 92 grams is priced at 15 yuan.