Precious stones

(That's Beijing)
Updated: 2007-10-15 09:35

Though an established brand in the States, Simon G.'s recent opening at The Place represents the jeweler's first foray into the Asian market. And everything in this carefully designed and planned store is focused on pitching their products towards its new clientele. Recognizing that most clients will be sourcing jewels for weddings and engagements, there’s strong emphasis on a bridal theme (crisp, white decor, with the walls shaped to imitate a Marilyn Monroe-esque wedding dress).

The jewels themselves are certainly enough to impress your intended. Starting from RMB 700 for a simple 0.5 carat ring and extending up to RMB 128,000 and beyond for an extravagant diamond and gold-latticework band, all tastes are catered to. The designs are glitzy and innovative, with a focus on two-tone coloring and creative placing of stones. The materials used are also of premium quality, with the majority of pieces fashioned from 18 carat gold or platinum, featuring the most precious of stones.


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