Making a great cup of coffee can be very simple. You'll just need to put a capsule in a compact machine, and within seconds, there's your expresso. You can also do it almost anywhere: at home, in the office, or even take it with you on vacation. Otherwise, you can just visit Nestle's newly opened Nespresso boutique bar, the first on the Chinese mainland, opened this month at Beijing's Shin Kong Place.
Josef Mueller, chairman and CEO of Nestle - known worldwide as the king of instant coffee - claimed the Nespresso brand offered customers "the Louis Vuitton of coffee".
Each capsule contains five grams of high quality expresso coffee. The capsules, with up to 12 varieties in different colors, can be inserted directly into a Nespresso machine, which provides the right air pressure and water at proper temperature to produce, right away, a cup of delicious coffee.
The capsules and the stylish, compact machines are not only used at the boutique on the 5th floor of Shin Kong Place to serve coffee on the spot, but also available for sale. While the capsules cost about 6 yuan each, the home machines cost between 3,900-6,600 yuan. Deluxe machines are also available, from 12,300 to 22,500 yuan.
The coffee is purchased from Latin America, before being ground and placed in the capsules, using a technique the brand says retains freshness. The boutique itself is designed with smooth dark wood, modern metals and panels of glass. A cup of coffee costs 20-45 yuan. The 12 varieties of capsules include strong Ristretto, Arpeggio, the medium Livanto, Capriccio, and the soft Volluto and Cosi. There are also two Lougo and three decaffeinated blends.
Besides the machine and capsules, there are accessories such as cups and saucers, capsule dispensers, and travel cases.
Nescafe has also opened a Nespresso boutique bar in Chengdu, and boasts 79 worldwide.
Location: 5/F, north tower, Bldg 18, Shin Kong Place, 87 Jianguo Lu, Chaoyang District
Opening hours: 10am-10pm