Long journey to arouse attention on road safety

(chinadaily.com.cn)
Updated: 2007-07-11 13:41

Two Britons stoped in InterContinental Beijing Financial Street and continued their drive from Tokyo to London on an epic journey along the newly completed Asia-Pacific Highway bringing world attention to road safety awareness and raising money to help save children from deaths and injury on the roads.

They are Richard Meredith, 58 and 42-year-old Phil Colley. They journey promotes UN-backed Road Safety Is No Accident and the Make Roads Safe campaigns, which aims at increasing awareness of road safety to help reduce the shocking toll of road-related injuries and fatalities, particularly in developing nations. Driving Home Road Safety 2007 aims to raise ?00,000 to provide Chinese Children with educational books on road safety.

Richard and Phil will be driving an Aston Martin V8 Vantage, the same car that in June 2006, marked the celebration of the company's 30,000th production car - where employees completed 30,000 miles in 30 days. This durability test car has gone on to accumulate 100,000 miles and is now set to become the first car ever to cross the full extent of the new Asia Highway network of roads, arriving in early August in Trafalgar Square, London - and in doing so achieving a place in the record books.

At the setting-off of the "Driving Home Road Safety 2007" Beijing pit stop, Mr.Justin Channe, General Manager of InterContinental Beijing Financial Street expressed his well wishes towards this expedition. "As a responsible corporate citizen we would like to take this opportunity to contribute to this charity program."



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