A 20-minute ride from the World Trade Center, the central business district's
landmark building, is the recently opened 80,000-square-meter mall, The Place
Beijing's swish set saunters through boutiques like Spanish brand Zara, the
company's first store in the city. Tired shoppers can then rest their feet at
the bookstore, movie theater or Starbucks.
Adding to The Place's luster is a 250-meter-long,
30-meter-wide skyscreen, the biggest LED screen in Asia, said to have cost some
250 million yuan. The screen is suspended six stories high (80 feet) above a
plaza between two new retail centers. The concept was designed by Jeremy
Railton, president of Entertainment Design Corporation, who was the original
designer of the Fremont Street Experience in Las Vegas, the world's largest LED
The place offers medium-and-high income office workers in Beijing a
sensual shopping experience where they can find the coolest 6-star night club,
specialty cuisine, wine and bar, food market, lifestyle home products, spa, food
and international fashion flagship stores all under one roof. International
brands, such as Zara, SJ SJ, Miss Sixty, MAC, Puma and Adidas Heritage, have
already opened there.
The Place also boasts a big parking lot there are 1,300 car spaces in the
basement of the shopping center.