Set to be broadcast worldwide

(shanghai daily)
Updated: 2007-03-01 09:57

PETE Tong, a name synonymous with dance music culture and broadcasting those sounds to the world, hits Attica on March 9 when his set will be aired to the masses via his Essential Selection show on BBC's Radio One.

As a DJ, the Englishman has graced the decks of the best clubs and festivals worldwide. As a producer he has assembled the music for movie soundtracks such as "The Beach," "Human Traffic" and "24 Hour Party People" and has produced his own material under various guises.

As an innovator, Tong has taken the world of Podcasts by storm and with his "Tongcast" hitting the No. 1 spot in the music podcasts download chart. He has also produced the world's first collection of TV-style music shows, aired weekly direct to mobile phones. And as an icon, Tong was the inspiration behind the Paul Kaye film "It's all gone Pete Tong."

Tong is perhaps best known for his radio show and continues to count himself as very lucky to be there with millions of people every Friday as they start their weekend.

His show is one of the most listened to programs at Radio One both live and on-line with millions of listeners weekly around the globe as he effortlessly picks the hits of tomorrow and shouts about the best tunes across all genres of music.

Never one to sit on his laurels, Tong has teamed up with Universal Records to launch a new "Essential Selection" album series. He felt the time was right to return to the world of compilations as dance music and the clubbing scene have been revitalized in the last few years.

"I truly believe from what I'm hearing and seeing that we are about to enter a very exciting and creative period," he said.

With all this success, Tong is keen to avoid complacency. "When you're on the radio for so long your audience stays the same age but you get older. The new people come in and think of you as a radio DJ and not a club DJ." With that in mind, Tong keeps his DJ schedule ever more packed, spending time on the road, searching out new music as he plays across the globe and broadcasting from select cities and events en rout, such as the Ibiza, Berlin Love Parade, New York and the Miami Winter Music Conference.

The dance market has changed a lot since Tong started, but one thing remains the same, people still want to go out and have a good time. "People love music, make no mistake about that, whether and how they buy it right now is one thing, but people still want to party."

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