In more innocent times, men's skin care was about
splashing on a bit of your dad's aftershave and heading out for the evening.
Those days, however, are long gone as new breed of modern men are pampering
themselves with top-notch products that promote total skin care.
that in mind, L'Oreal Paris has recently introduced "Men Expert" to China, in a
complete line of products to keep skin feeling supple and healthy looking.
The needs of men's skin differs from their female counterpart so L'Oreal has
used its extensive research and technology to create a line for this unique skin
Unlike women, men have thicker and oilier skin, more prominent pores and
their face suffers from regular shaving.
The L'Oreal range features the Active Defense System, a combination of active
ingredients that increases the skin's resiliency and helps it to withstand the
The whole line is designed to address the needs of each man's skin as he
ages. The six different skin care products are designed to fight signs of aging,
to soothe skin after shaving and to keep skin hydrated.
The line is incredibly well priced at 39 yuan (US$4.99) to 120 yuan and
available in department stores and supermarkets. With six different products
that each incorporate technology to meet the unique needs of the male skin, men
of all ages can treat and care for the body's largest organ with sophisticated
products that are conveniently sold and priced.