On Changle Rd (around Cheng Du Lu) is a flood of funky,
designer-esque clothing stores. It's a street you can't help but love because
you can basically buy anything you're looking for, from a cozy jacket, jewelry
to a tattoo. One Seventh, G, Nicotine and Sex in the City (possible lawsuit
pending), have a great selection of clothes for 20-something females and males.
They actually have jeans without bobble add-ons, plain black dress shirts and
nice tan trench coats. Most of the stores on the street have the normal wacky
Shanghai garb, i.e. bows with buttons and fur, but many also have a great
selection of stuff you¡¯d find in North American stores.
New to the street is a store called Eno. Born in late October, it stands out
compared to most of the other stores, for one it's bigger and its design is
pretty pimped out. From the outside you can see a "ski lift"type of apparatus
showcasing some of their merchandise. Apparently some passersby have mistaken
Eno for a Japanese restaurant because of the revolving sales rack... Righhhtt.
In a city where the stores are usually quite cramped and consist of a room
that's only 8ft by 8ft, Eno is a welcome change.
The second floor showroom is big and bright, thanks to the two giant
skylights and the glass window looking out onto the street. Eno doesn't sell
random articles compiled from all over China, it's a brand. Their clothing line
can basically be summed up as sporty and laid back. Everything is printed with
one-of-kind designs made by local and foreign artists. Plain white t-shirts are
refreshed with drawings and artwork instead of flashy logos (averaging 280rmb).
Sweatshirts average in price for 400rmb and the cute Eno brand notebooks cost
25rmb. As a bonus, the staff is quite helpful and can speak a decent amount of
The best part about this store is... it's multi-functional. It combines
shopping, a good atmosphere and coffee all in one space. The cafe is up a small
set of stairs that also serve as the seating area, partnered with a DJ booth. I
think the stair seating concept is a turnoff to some people, but for me, it's
the good kind of ghetto. The drinks are tasty and reasonably priced; Watermelon
Smoothie 15rmb, Pear Juice 12rmb or a yummy Cappuccino for 14rmb, among others.
The store also holds a party every Wednesday night called Live on Changle Lu.
They have a different DJ every week, among a house DJ, playing underground,
hip-hop, down tempo and more. They sell drinks but advocate partiers to BYOB.
The store opens from 10am to 10pm, but the party runs from 7pm to 9pm.
If you've got a day off or you're bumming around the city looking for some
stuff to buy, definitely check out Changle Rd.
Location: 139-23 Changle Lu