Founded in 1994 by Hong Kong business tycoon David Tang, Shanghai
Tang originally traded in well-tailored Women's Qipao, Men's Mandarin
jackets and high-end Chinoise accessories. Walking into their flagship store in
Hong Kong, you are struck with an immediate feeling of a spacious and
ultra-luxurious version of a tailor shop on Mao Ming Lu. The Swiss luxury goods
house Richemont purchased them in 1998 and in addition to 22 boutiques
worldwide, they now have a French CEO and an Asian American creative director.
The clothes? Shanghai Tang takes the most obvious artifacts from Shanghai and
Chinese aesthetics and repurposes them in a luxury context. For this latest
collection one sees Shanghai 1930's throughout. Fur and flapper fringe details.
Fabric prints featuring the infamous images of Chinese calendar girls. This is
Shanghai 1930 to the point of cliche. But the clothes are cut for a modern
figure and more importantly feature fabrics and styling that the shop on Mao
Ming Lu can't deliver. Shanghai redux indeed.
Location: Jin Jiang Hotel, Shop E,
Promenade on Mao Ming, 59 Mao Ming Nan Road
Other stores in Shanghai
Location: Xintiandi Plaza, 15 Xintiandi North
Block, Lane 181 Tai Cang Road
Location: 33 Fu Cheng Road, Pudong