Prada ends airport store
By Angela Xu (Shanghai Daily)
Updated: 2006-05-15 11:24
Prada Sa, a world luxury products group, has canceled its
authorization to a Prada franchise store in the Pudong International Airport
after counterfeit merchandise was found.
Prada issued the statement through Shanghai M&A Law Firm, which published
the notice in the Xinmin Evening News.
According to the statement, Prada SA claimed counterfeit items were being
sold in the franchise store at the airport. Based on that claim, the Prada group
has ended its authorization of the store to sell Prada products.
Now the only authorized Prada franchise store in Shanghai is located on No.
1266 Nanjing Road W. There are seven other franchise stores in other cities of
China, including Beijing, Guangzhou and Chengdu.
Prada said in the statement that it will take action against all those who
violate its trademark, including civil and criminal lawsuits. It will also seek
help from the government.