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One day in the life of a fashion agent
(Agencies)
Updated: 2009-11-10 13:53

One day in the life of a fashion agent

A day in the life of model agent Wang Bing reveals the hard work behind a beautiful industry.

8 pm: End of holiday

As Wang returns with his wife from a holiday in Sanya, Hainan province, he receives a call from his business partner who says the company has a new contract with China Merchant Bank. They must start planning the project right now.

He tells his wife it will be another long night as he leaves their new apartment in the central business district.

9 pm: Brainstorm

At the office in the SOHO business compound, Wang makes a coffee and sits down with his partners for a brainstorm about the contract.

The bank has asked LOOK to plan a party for their big spending "infinite credit card" holders.

"We must bring something different to the clients," Wang said.

10 pm: Sorry, my friend

Wang receives a call from his friend Du Juan, one of the few top Chinese international models. Three years ago, they attended the Spring-Summer Paris Couture Show together, a first for both of them.

But today Wang has to apologize to Du because he has little time to talk.

11 pm: Manager/ nanny

"Boss, I have lost the keys to my apartment, please come and help me," Wang was told on the phone by an 18-year-old female model.

This year, Wang signed three models from Chengdu, Sichuan. They were graduates from a fashion college and the company needs to look after these young models.

Wang has rented an apartment for the trio and wanted to take them to the China International Fashion Week. Wang sends an assistant to open the door for the model.

Midnight: Casting preparations

After most of the city has fallen asleep, Wang is awake and thinking of a plan for the show.

He said he is worried that the new models from Sichuan would not fit the show, so has decided to cast new models the next day.

1 am: Las Vegas

"Yes, Let's present a Las Vegas-style show for the rich people," Wang told his partners.

His plan is to create a "little Las Vegas"' in the Financial Street Shopping Mall in western part of Beijing. His models would dress like flight attendants from an airplane traveling from Beijing to Las Vegas.

1:30 - 4 am: Planning

Sound and video effects, clothing, properties, games and stage design: Wang and his colleagues discuss and plan details about the show.

Wang decides to stick with his young models, rather than hiring new ones.

5 - 8 am: Nap time

Despite excitement about the show, Wang has had some exhausting hours and takes a nap on a sofa.

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