CITY GUIDE >Shops and Services
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CITY GUIDE >Shops and Services
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Find yourself in Swarovski's 'Library of Light'
By Xiao Min (China Daily)
Updated: 2009-05-26 17:18
 Fans of Swarovski's bling-tastic jewelry can customize their own collection of crystal creations at the company's new flagship store in downtown Shanghai. Swarovski Crystallized, the Austrian designer's newly opened concept store on 522 Huaihai Road M, presents precision-cut crystals on rings, necklaces, earrings or brooches. It also allows customers to design anything from yellow serpents to peach blossoms by mixing and matching from its closet of crystal treasures. "Compared with Swarovski jewelry, the Crystallized store is more about personal style," said Markus Langes-Swarovski. "It invites our customers to delve in, play and explore for themselves the glittering possibilities opened up by Crystallized Swarovski Elements. It is about more than just buying a product," added the fifth-generation scion of the Swarovski clan. The 400-sq-m store is the only one of its kind in Asia, a creative playground where customers can explore their own designing ability with the help of professional store assistants. It opened earlier this week and offers access to over 2,000 Crystallized Swarovski Elements. As such it presents a range of crystal colors, cuts and shapes in an accessible wall called the "Library of Light". With so many gems to choose from, however, it is best to do a little homework before diving into a new hobby as an amateur designer. |
