Esprit's biggest store opens in Solana

(China Daily)
Updated: 2008-11-03 16:13

Esprit, the leading international lifestyle brand, has opened its biggest store at Solana shopping mall.

Occupying more than 1,000 sqm, the store has all the brand's collections and product lines, ranging from handbags and casual wear to sunglasses and shoes.

A fashion show of the brand's latest designs was also held to showcase the trends for this fall and winter.

Rock 'n' Roll and pop looks are what's in vogue at Esprit this winter. Knitted pullovers, cardigans, long-sleeve polo shirts make a bold statement with elegant dark denim styles. The design is slim: longer hems, the emphasized waist, flared pants in structured cotton fabrics and minimalist patterns emphasize the silhouette.

The women's collection sets out on a journey of a cross-cultural mix of two to three colors, flat floral prints, simplified geometric prints and oversized motifs. Blazers and suit styles complement contemporary soft dressing while the flowing tops and dresses contrast the accentuated waistlines of skirts and trousers.

Jewel-studded necklines add glamor to the range. Subdued colors in grey and brown, neutrals, twilight tones and precious jewel colors in a variety of materials, guarantee a dazzling effect. In Esprit's EDC woman collection, the leather biker jacket becomes a tough style breaker of sweet schoolgirl styles and feminine Marlene trousers are coupled with printed T-shirts.