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China Daily Website

Gome to boost e-commerce growth from mobile devices

Updated: 2012-11-23 21:51
By Chen Limin (

Gome Electrical Appliances Holding Ltd, China's second-largest electronics retailer, hopes its online shopping arm will have 10 percent of sales coming from mobile devices next year. — one of the company's online shopping sites — plans to boost its mobile traffic and revenues next year with its applications for mobile phones, tablet computers, and even smart TVs, said Zhang Bing, vice-president of, at an industry forum hosted by Business Value magazine and Shanghai ShopEx Network Technology Co, an e-commerce software maker.

Gome's efforts come as major e-commerce companies are trying to increase their footprint in the mobile sector to fuel growth, including Alibaba Group Holding Ltd and Beijing Jingdong Century Trading Co.

Mobile phones have become the most widely used devices to access the Internet, boosted by the rising popularity of smartphones and a large number of mobile applications, according to a report by the China Internet Network Information Center released in July.

Gome has two online shopping sites, and ranked seventh with 1.7 percent of the business-to-consumer market, while Alibaba's Tmall and Beijing Jingdong Century Trading had a market share of more than 60 percent in the third quarter, according to domestic research company Analysys International.