Economy

Media industry output doubled in 5 years

(Xinhua)
Updated: 2011-04-22 20:05

BEIJING - A survey released on Friday showed the total output value of China's media industry doubled in the past five years to hit 580.8 billion yuan ($89.2 billion) in 2010.

The survey, conducted by the School of Journalism and Communication of Tsinghua University, predicts that the country's media industry will continue booming and generate an output value of 688.2 billion yuan in 2011.

"In 2010, the new media sector grew fast, reaching the same size as traditional media," said the report, titled "Blue Paper on the Media Industry."

Also according to the report, the fastest growing sectors in 2010 were online advertising, the film industry and radio broadcast advertising.

The report pointed out that in the next five years the media industry will become a pillar industry in the country's national economy, with more capital flowing into the industry.