A new dawn in communications is heralded by the launch of the UK's first English-language Chinese paper.
China Daily, China's leading English-language newspaper, will appear as a new weekly edition on UK news stands from Friday, December 3.
Eager to help bridge the current affairs gap that exists between China and Europe, China Daily European Weekly follows the highly successful launch of the China Daily US and Hong Kong editions. Today, China Daily has a worldwide circulation of nearly 400,000. The European edition will be distributed in the UK and from Brussels, building on China Daily's aspiration to be a newspaper which provides a window for China to understand and be understood by the world.
It will cover politics, business, culture and society, delivering in-depth and intelligent analysis of news and issues of interest to both European and Chinese readers.
Renzhong Zhi, General Manager of China Daily UK, said:"We identified a gap to provide a useful source of news and analysis to European businesses seeking to better understand and engage with China. As more partnerships develop between China and the West, it is crucial that there exists a regular source of insight on changing trends."
"While there is an element of breaking news, the majority of the paper seeks to provide a more in-depth review of headlines of the week – a useful guide to help readers understand the emerging opportunities that exist between China and Europe," he added.
China Daily European Weekly is available from news agents and through distributors from 3 December 2010.