China plans to boost digital publication industry

Updated: 2010-09-22 13:41
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BEIJING - China has rolled out a blueprint to boost the nation's digital publication industry.

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The blueprint, issued by the General Administration of Press and Publication, sets out the goal for all publishers to offer digital publications to the market by 2020.

The blueprint outlined that by the end of 2015 the entire revenue generated by digital publications should represent one fourth of the total revenue of the publication industry.

Further, also within this timeframe, China will build eight to 10 national industrial parks for digital publications, and each of the industrial parks should generate a revenue of over 10 billion yuan ($1.48 billion).

Additionally, the blueprint projects there will be around 20 major digital publication enterprises by the end of 2015, each of which will generate an annual turnover of over 1 billion yuan.

China will provide favorable policies to competitive publication enterprises, including granting them Internet copyrights at the earliest time, according to the blueprint.

The blueprint stresses the need for upgraded R&D capacities of Internet game production, so that China's indigenously produced online games can take a larger market share at home and abroad.

China's digital publication industry has taken off in recent years. In 2009, the revenue of this industry reached 79.9 billion yuan ($11.9 billion), an increase of 50.6 percent year on year.

Digital publications include Internet periodicals, books and newspapers, Internet games, VCDs, DVDs and other publications in digital form.