China Unicom, Warner Music ally on music offer By Echo Shan (chinadaily.com.cn) Updated: 2006-06-21 09:45 China Unicom's 130 million customers are now
entitled to a range of ring tones and voice greetings by Warner artists from
Madonna to Stephanie Sun.
US-based Warner Music Group has got a slice of the Chinese digital music
busines estimated worth 3.6 billion yuan by clinching a distribution deal with
China Unicom Ltd., the country's second-largest mobile phone operator, to sell
its music over the wireless network.
Convened over piracy, Warner Music had long been keen to find a partner who
had a similar incentive to ensure that the music was distributed safely and
legitimately.
It was the first major record company to establish a full affiliate in China
in 2000, said Warner Music.
Studded with world-famous artists including Madonna, Green Day and Sean Paul,
the company would take an indigenous road, focusing on local Asia Pacific
artists including Stephanie Sun, Tanya Chua, Wang Jing and Paul Wong.
The Chinese digital music business was reported to be worth 3.6 billion yuan
($450 million) in 2005, according to the Chinese Audio-Video Association (CAVA),
which predicts the industry will grow to 12.7 billion yuan ($1.6 billion) in
2010.
This latest deal comes on the heels of other recent digital business deals by
Warner Music in the Asia Pacific region.
Last month, Warner Music International said it established a joint venture
with SK Telecom, South Korea's leading broadband and wireless provider.
In early June, Warner Music Japan said it had acquired a minority stake in
FrontMedia, a leading mobile broadcasting company and developer of wireless
technology.
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