Chinese cultural products should be further promoted to the international
market to narrow China's cultural trade deficit with other countries, top
Ding Wei, assistant minister of culture, described China's deficit in
international cultural trade as "huge" at yesterday's press conference held by
the State Council Information Office.
"Our statistics years ago showed that the ratio of imports of cultural
products to exports was 10 to 1, and this ratio has only been enlarging in
recent years," he said.
Ding would not give any specific figures regarding the deficit, but
statistics from the General Administration of Press and Publication show that
China has bought more than 4,000 copyrights from the United States in recent
years, but the copyrights exported to the United States during the same period
amounted to only 16.
Ding said traditional Chinese thinking is dragging the development of the
country's cultural industry. "The concept of a cultural industry is new to most
Chinese people, as traditionally culture and business are separate matters."
"We also lack well-received cultural products that can occupy international
markets, especially the branded ones. Professional intermediate agents are also
He said China has formulated some favourable polices for the development of
the culture industry, but "apparently, the government should offer more
In an attempt to further promote Chinese cultural products to go global, the
Second China International Cultural Fair will be held from May 18 to 21 in
Shenzhen, in South China's Guangdong Province.
Jointly hosted by the Ministry of Culture, the State Administration of Radio,
Film and Television, the General Administration of Press and Publication, and
the Guangdong provincial government, it is the only national level international
Cultural companies and agents from 26 foreign cities have signed up to
participate, which makes the fair a platform that integrates Chinese cultural
products with the international market, said Xu Zongheng, mayor of Shenzhen who
was also at the conference.
However, Zeng Wei, media publicity director of the annual Beijing Music
Festival, argues that even good cultural products may not attract foreign
audiences because of a huge cultural gap.
"The problem lies in deciding which part of the culture
should be transformed into a product, and how you can transform it," he said.