A reality show in which would-be Chinese entrepreneurs from around the world
compete to become bosses of new businesses is set to debut on China's largest
national TV network in May.
Believed to be a spin-off of The Apprentice, the hit
American reality show, Win in China launched by CCTV on Wednesday aims to
provide a fresh form of entertainment and offer greater opportunities for
Entrepreneur Donald Trump, host of the NBC
television reality series 'The Apprentice', says his catch line from the
show as he arrives at a casting call for the sixth season of the show at
Universal Studios Hollywood in Los Angeles March 10, 2006.
According to its producers, participants in the eight-month show will face
rigorous tests of their tenacity, business acumen and street savvy.
Here's how the show is formatted:
About 110 competitors will gather in Beijing for the preliminary contest
after being chosen from among 3,000.
Twelve participants will enter the semi-final, adjudicated by judges
including academic experts and successful entrepreneurs.
One competitor will be eliminated in each episode until five remain.
The winner will run a new business with a registered capital of no less than
10 million yuan (US$1.2 million); the runner-up, 7 million yuan (US$863,000);
and other three, 5 million yuan (US$617,000).
The prizes compare favourably with The Apprentice, in which the winner is
given a job at US real-estate mogul Donald Trump's company and a six-figure
Unlike in The Apprentice, where Trump calls the shots, delivering the
now-famous "You're fired" line to losing contestants, Win in China will play to
Two of the 12 semi-finalists will be selected by viewers via text messages;
and the ultimate winner only by audiences.
Wang Lifen, executive producer of the show, said that the programme would be
much more dramatic and interactive than The Apprentice because the audience will
Viewer participation seems to have been adapted from the Super Girl singing
contest, which was inspired by another American TV show, the American Idol.
The Super Girl, watched by more than 400 million people last year and the
winner decided by text messages, is one of the most successful shows in Chinese
"More importantly, Win in China will be inspirational, celebrating the
indomitable human spirit and encouraging Chinese people to achieve their
dreams," Wang said.
(China Daily 03/31/2006 page1)