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Daniela Riccardi, president of P&G Greater China
Updated: 2007-01-08 08:02  Daniela Riccardi has one major task for her firm, P&G: make China a
larger market in volume than the United States.
"Our strategies are designed
to touch as many customers in China as possible, step by step," Riccardi
says.
Like other multinational companies, P&G targeted China's major
cities when it first came here. "Our future objective is to try to reach towns
and villages where there are hundreds of millions of people," Riccardi
says.
Riccardi says P&G will focus on the beauty care sector: "the beauty
segment is and will continue to be the biggest part of our business in
China."
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