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Gianfranco Lanci, president of Acer Inc
Updated: 2007-01-08 08:01  The 52-year-old Gianfranco Lanci, who was picked up in January 2005 to
run Acer, succeeded in bringing the Taiwan-based firm into the position of the
number four PC player behind Dell, Hewlett-Packard and Lenovo.
But Lanci's
ambitions go far beyond that. "We want to be number three worldwide in 2007, and
we still believe we can do it," Lanci says.
Analysts believe the key for
Acer to achieve the goal of overtaking Lenovo is to break into the United States
and Chinese markets, where its business grew 6.7 and 29.4 percent in the first
half of 2006.
Acer is in the No 7 position among the top vendors in the two
markets (the fourth position in the notebook market in China).
In China,
Lanci expects to double Acer's revenue to $1 billion this year.
He says the
ways to do so are: copying his channel-business model, which has proven to be
the major tool for his success in making Acer the top vendor in Europe,
increasing posters and fliers for promotion, and most importantly, developing
the second-tier markets in small- and medium-sized cities.
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