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Super sports car makers look to ignite passions on the mainland

By Li Fangfang (China Daily) Updated: 2013-01-03 09:25 Comments

More racing events held as firms hope to cash in on the need for speed of affluent clients

For China's motorsports fans, there were more opportunities for their hearts to skip a beat in 2012 besides the long-established Formula 1 racing event.

Super sports car makers look to ignite passions on the mainland

The Volkswagen Scirocco R-Cup final at the 2012 Sports Car Champions Festival in Shanghai in November. Visitors at the event were also able to attend sports car exhibitions, a classic car parade and play digital racing games. Provided to China Daily 

Cities other than exciting Shanghai got the chance to play host to events with roaring cars, beautiful women, flowing champagne and intense competition.

"As a loyal motorsports fan for more than a decade, besides the annual Formula 1 in Shanghai, I have also followed car racing events in Macao, Singapore and Malaysia over the past few years," said Kevin Lin, a senior marketing manager of a Fortune Top 500 multinational company in Beijing.

Super sports car makers look to ignite passions on the mainland

"I don't have to spend a lot of money and time traveling abroad in order to satisfy my enthusiasm for racing anymore, since there are many different world-class events held on the Chinese mainland," said the 36-year-old Lin. "And I am happy that more of my friends have joined me to experience the roar of the engines, watching fancy cars speed by and cheering on Chinese young racers."

Cristiano Inverni, Asia coordinator of Lamborghini Blancpain Super Trofeo, said, "With China being one of Lamborghini's most important markets worldwide, we are extremely excited to bring our Super Trofeo series to Asia this year, and demonstrate to Chinese consumers yet another dimension of our brand.

"The fact that the Asia series held four of its six events in Chinese cities this year clearly shows Lamborghini's strong confidence in this market and its racing culture."

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