left corner left corner
China Daily Website

Gome integrates two websites

Updated: 2012-12-05 14:44

Gome Electrical Appliances Holding Ltd, China's second-largest electrical appliance retailer by revenue, said on Monday it will combine two of the company's online shopping sites.

"Gome will put together the two online shopping sites and to centralize management and share resources," said the company.

The home appliance giant said the integration will enable the sharing of information systems, the sharing of members' information, the pooling of the merchandizing and logistics system, as well as unifying information services. After the intergration, the new platform will be called "Gome Online".

"The main purpose of integrating the two e-commerce platforms is to expand business categories and meet the demand of customers at different levels," said Wang Junzhou, president of Gome.

Wang added that by the end of 2015, Gome online will become one of the most profitable websites by achieving a sales target of 100 billion yuan ($16 billion).