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MBA fair brings college officials facing students

By Hao Yan (chinadaily.com.cn)
Updated: 2010-10-19 13:42
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The Master of Business Administration (MBA) Education Fair brought officials from 16 universities across China to face prospective students on Sunday in Beijing.

Business school recruiting officials from universities like Tsinghua University, Zhejiang University and Hong Kong Polytechnic University explained their ways of educating and recruiting at the fair and tried to help future students find a program with the best fit.

MBA fair brings college officials facing students

A prospective student inquires about business school at a booth at the MBA Education Fair in Beijing on Oct 17, 2010. [Photo / Provided to chinadaily.com.cn]

"A future MBA student should have the right motivation, and a Chinese business school should recruit the right students," Su Wenping, director of MBA education center at Beihang University, said at a Business school forum held by Mbachina.com on the sideline of the fair.

"Some students trade-off only for an easy-to-get degree, and can hardly pass the entrance exam for a common postgraduate education. Though a high MBA tuition fee, many students are still enthusiastic to pay," she said.

Tuition fees for 2011 MBA programs at well-known colleges were reported to have surged tens of thousands yuan. The Tsinghua University's part-time MBA program charges 188,000 yuan ($28,292), which is 60,000 yuan more than that in 2009, and fees for Peking University's part-time MBA program hiked 40,000 yuan to 168,000 yuan, Beijing Morning Post reported in September.

"A business school should not price its MBA program according to the social demands, as the school bares a responsibility to serve and repay the society," said Lai Desheng, vice-president at Beijing Normal University's business school.

Some universities take 30 percent of the revenue made from MBA programs, or even more, Mbachina.com President Zhang Shihua told chinadaily.com.cn in an interview.

Zhang has 10 years experience in MBA-related fields, including training courses for the entrance exam and information and consultancy.

"Presidents of universities and business schools are devoted to academic research, instead of running business," Zhang said.

Most of Chinese business schools are affiliated with public universities, and public universities are State-funded. Business schools in this hierarchical structure must give out a portion of revenue to its superior university.

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Only two business schools are running independently: China Europe International Business School (CEIBS) in Shanghai, and Cheung Kong Graduate School of Business (Cheung Kong) in Beijing.

"CEIBS' criteria for lecturers and business operations is different from that of Chinese business schools. Cheung Kong specially emphasized on students' down-to-earth practice in business," said Zhou Shuhua, managing director of Northern Light Venture Capital, who holds a masters degree from Stanford Business School.

"They cannot offer access to huge alumni that Tsinghua University and Peking University granted to students," said Wang Qiuhu, partner of Kaiwu Capital, who holds an MBA degree from Tsinghua School of Economics and Management.

CEIBS' full-time MBA programs in 2010 cost 258,000 yuan for Chinese students, and Cheung Kong charges 308,000 yuan in tuition fees and 6,000 yuan in textbook fees for its 2011 program. But the Ministry of Education is not in charge of CEIBS or Cheung Kong.

"When an MBA program brings value to a student, the education is worthwhile for the student, even with the large amount of tuition fee that has been paid," Zhang said.

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