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Bringing the best of brand management to people at work

(chinadaily.com.cn)
Updated: 2009-03-17 15:07

Hide or face the challenges of an increasingly competitive marketplace for top talents? Why should people believe that you're the most admired hirer to work for, facing the current economic downturn? What makes you standing out from the rest of the employers?

A highly interactive master class entitled Developing an Effective Employer Brand Strategy will open at Hilton Beijing Hotel, Beijing, on June 1-2, aiming to help forward-thinking professionals to grasp skills essential to create, develop and manage an employer brand strategy successfully, and to attract, engage and retain talent effectively through case-studies and in-depth discussion.

In addition to the essential knowledge and theories of employer brand management, this course will also address numerous case studies of employer brand management in practice, including: Coca-Cola, IBM, Microsoft, P&G, Reuters, Shell, Tesco, Vodafone, Manpower and many more, with particular emphasis on how these companies have applied this strategy within China.

The workshop will be led by Richard Mosley, who first conceived the employer brand concept in the early 1990s and has helped many international brands to deploy well their employer brand strategies worldwide. He is also the writer of The Employer Brand: Bringing the Best of Brand Management to People at Work. It's the first time Mosley conducts the course in the Chinese mainland, following its debut in Singapore late 2008 and in Malaysia early 2009.

Through compact learning and in-depth discussion, the two-day master class will give employer brand practitioners the opportunity to turn theory into practice in developing and implementing an effective employer brand strategy, to drive greater employee commitment to "the brand they work for".

Developing an effective employer brand strategy is organized by NeoEdge, More details soon on www.neo-edge.com.