Global automakers are putting their hottest new products on display in
Shanghai, counting on design, quality and technology to give them an edge
against newcomer Chinese car makers in the world's fastest-growing major market.
All the big global names are in China's biggest city this week for the
Shanghai Auto Show, a biennial event showcasing the one-time bicycle kingdom's
newfound devotion to the motor vehicle.
"This may be the most exciting
automotive market on the planet," declared Eric Ridenour, Chrysler's chief
operating officer, as he announced plans to launch an updated version of the
Caravan minivan and the Caliber small sport utility vehicle in the China market.
It's the first time for Dodges to be sold in China since the World War
II era, and Chrysler's plans reflect the new realities of global automaking.
Although the Caliber will be imported from the U.S., the Caravan will be built
with Southeast Motor, a car maker in Fuzhou.
Confronted with an
onslaught of competition from both foreign automakers like Toyota and
up-and-coming local manufacturers, General Motors Corp. is showing 41 vehicles
in Shanghai, including a hydrogen fuel-cell car and a new version of the classic
Buick Riviera developed by its local engineering and design joint venture.
"Our target is pretty simple: to keep growing faster than the market,"
said Kevin Wale, president of GM China Group. "Everyone in the world wants to be
in China. We think we have all the fundamentals in place and we're going to
continue to do what we think we need to do to win."
China shot past
Japan to become the world's No. 2 vehicle market after the U.S. last year, with
7.2 million units sold, including trucks and buses. Passenger car purchases
jumped 37 percent to 3.8 million units.
Shanghai General Motors Corp., a
GM joint venture, led passenger car sales last year with 365,400 vehicles sold,
while the top-selling model for the year was the Jetta, made by FAW-Volkswagen,
one of Volkswagen AG's joint ventures.
Toyota's sales of its locally
made Camry, launched in May, hit between 110,000 to 120,000 last year. The
Japanese automaker says it expects total China sales to top 400,000 this year,
up from 308,000 last year.
To reach its target of boosting its market
share to 10 percent by 2010 from the current 4 percent, Toyota Motor Corp.
announced it plans to introduce the Yaris compact car by mid-2008.
"Given China's strong economic growth and auto market expansion in
China, we expect a substantial growth in our sales here," said Yoshimi Inaba,
executive vice president for Toyota Motor Corp.
Meanwhile, China's
biggest domestic automaker, Chery Automobile Co., said Friday it expects its
foreign sales to rise by 40 percent this year to 70,000 vehicles as the company
tries to establish itself in the global car market.
Chery, based in the
eastern Chinese city of Wuhu, is the biggest of a group of up-and-coming Chinese
automakers that are trying to expand into export markets. Others include Geely
Automobile Group Ltd. and Shanghai Automotive Industries Ltd.
Chery
Chairman Yin Tongyao unveiled two new sedans meant for export and other vehicles
at a ceremony ahead of the Shanghai Auto Show, which opens Sunday. Yin said the
U.S. market was "attractive" but did not say when Chery might try to start
selling there.
China's automakers exported some 325,000 vehicles last
year, about 80 percent of them low-priced trucks and buses bound for developing
markets in Asia, Africa and Latin America.
Most global car makers say
that for now that they intend to focus on winning market share inside China,
rather than using the country as an export base.
"We don't need to
export (from China) because we have production all around the world," said Wale
of GM China. "When you look at the basic economics, it's obvious where the big
prize is. It's the domestic market."
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