| BIZCHINA / Pricing Trends | 
| Mid-class autos witness big price cut(Shanghai Daily)Updated: 2007-03-14 13:52 The mid-class vehicle segment, which is becoming the 
mainstream sector in China, took the lead in price cuts last year compared with 
the luxury model and mini car sectors.The average auto price in the mid-class 
sector dropped 7.2 percent last year compared with 5.6 percent reduction for the 
auto market as a whole, according to a report from Cheshi.com, an independent 
Website after monitoring over 1,700 mainstream models in the 
market.   "The mid-class sector has been the most competitive 
market and its price has been dropping at a fast pace since March," the report 
said.   Prices in the compact car segment dropped 6.6 percent, 
the second biggest decline, followed by 5.5 percent in the mid-to-high class 
sector, the report said.   "China's fast growing economy has made cars more 
affordable to Chinese customers and the mid-class sector has the biggest 
potential," said Zhang Boshun, secretary of China Association of Automobile 
Manufacturers Market and Trade Commission.   Volkswagen AG's Jetta, General Motors Corp's Excelle as 
well as Hyundai Motor Corp's Elantra now dominate the mid-class car sector with 
annual sales around 170,000 units.   Car makers used to cut prices to maintain the 
attractiveness of their old models amid the influx of new models, especially 
when Chinese first-time buyers have less brand 
loyalty.   The report predicted auto prices will continue to drop by 
five percent to seven percent this year, and the mid-class segment will also see 
the biggest reduction.   However, the mid-to-high class segment will replace the 
compact car sector as the new battle ground for car makers as affluent Chinese 
auto buyers begin to upgrade their models. 
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