The public are once again wagging their fingers at celebrities who misuse their star power and appear in ads that make false or misleading claims about their products. The debate was ignited after the Beijing Consumers' Association issued an open letter warning celebrities they need to take responsibility for their actions and approach all advertising work with caution. But an article on the website Sina.com argues that the open letter, the third one issued by the association, is not enough because it does not carry any legal weight.

(China Daily 03/28/2007 page3)